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Sniper and Handloom Picture Company join hands to produce TVCs and digital content

The partnership commenced early this month with the new OLX mundi dance commercial

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Sniper and Handloom Picture Company join hands to produce TVCs and digital content

Sniper and Handloom Picture Company join hands to produce TVCs and digital content

The partnership commenced early this month with the new OLX mundi dance commercial

BestMediaInfo Bureau | Mumbai | June 22, 2016

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Commercials and content production company Sniper and ad-filmmaker and activist Ram Subramanian's Handloom Picture Company has entered into a strategic partnership to co-produce TV commercials and digital content. The partnership commenced earlier this month with Ram directing the new OLX Mundi Dance commercial.

Ram Subramanian Ram Subramanian

Commenting on the partnership, Subramanian, Founder and Director of Handloom Picture Company said, “It happened by chance actually, I was looking for a producer to handle the production department for Handloom Picture Company and had met Chahna Rupani regarding that. After a conversation over coffee, we decided to collaborate so that our clients can get the best of what we both have to offer; out-of-the-box creative and film solutions and world-class production quality.”

Subramanian has previously served as Director at Nirvana Films. His past stints include Trikaya Grey, Contract and Ogilvy where he ventured into direction from copywriting.

Subramanian has directed commercials for leading brands such as Levi's, Nokia, Thomas Cook and ING Vysya Bank apart from the viral Mute series. As an activist and a movement creator, his work for the Dear Neighbour Movement and #ProfileForPeace has made news.

Chahna Rupan Chahna Rupani

Rupani, Senior Vice President and Executive Producer, Sniper, said, “Ram's sensibilities translate into telling narratives that tug at the heartstrings. Handloom Picture Company will add to Sniper's range a fresh perspective guided by its founder's signature touch.”

Rupani added, “Sniper aims to redefine commercials and content production with its lean and agile approach.”

The company's recent commercials include Vivo (starring Ranveer Singh), Samsung (starring Shahid Kapoor) and Kurkure (starring Parineeti Chopra, Boman Irani, Farida Jalal) directed by Dibakar Banerjee.

Sniper, launched last April, is a brand by Roopak Saluja's 'The 120 Media Collective' and aims to redefine the production of commercials and content with a hybrid production model augmented with best-in-class amplification techniques. It aims at addressing the rapidly changing needs of an evolving marketing and content paradigm.

'The 120 Media Collective' is a digitally-oriented company, helping brands connect with their audience through compelling content, customised distribution and incisive amplification.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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