Advertisment

Manchester United remains world's most valuable football brand

Real Madrid, fresh from Champions League victory and with a lucrative new kit deal, is at No. 2 followed by arch-rivals Barcelona at No. 3

author-image
BestMediaInfo Bureau
New Update
Manchester United remains world's most valuable football brand

Manchester United remains world's most valuable football brand

Real Madrid, fresh from Champions League victory and with a lucrative new kit deal, is at No. 2 followed by arch-rivals Barcelona at No. 3

BestMediaInfo Bureau | Delhi | June 7, 2016

Manchester-United

Every year, brand valuation and strategy consultancy Brand Finance conducts a study calculating the brand strength and value of the world's leading football club brands. Manchester United of the UK tops the table again in 2-16 with a brand value of $1.17bn. At No. 2 is Real Madrid and at No. 3 is Barcelona, both of Spain. UK's Manchester City is at No. 4 while German powerhouse is at No. 5.

A relatively weak, fifth place league finish meant failure to qualify for the Champions League and saw Manager Louis Van Gaal sacked. However, a first FA Cup triumph in over a decade and forecasts of continuing revenue growth softened the blow. The new Premier League broadcasting deal saw the rights to the next three seasons' games divided between Sky and BT Sport for over £5.1 billion, a 71% increase on the previous period, boosting the brand values of all premier leagues clubs and keeping United just ahead of a resurgent Real Madrid.

United may be number one, but Leicester have even more to celebrate. The Foxes' remarkable on-pitch performance has translated into a commercial fairy tale too. In just one year, the club's brand strength score has increased by 13 points, while brand value is up 132%. Its brand value of $237 million (£160 million) puts Leicester 16th globally, up from 42nd in 2015.

Real Madrid's brand value is also in the ascendant after the club claimed yet another Champions League title, 'La Undécima'. In his short tenure, Zinedine Zidane has delivered on-pitch success, but just as significantly, is a fan favourite whose presence reinforces Real's image as the natural home of football's biggest stars. Though no longer a player, he is undoubtedly a Galactico. The forthcoming renegotiation of La Liga's TV rights, a massive €140m / year kit deal with Adidas and an AAA+ brand whose strength continues to grow, mean that Real's brand value is up £251 million to US$1.15 billion (€1.06 billion).

A club's brand value is calculated by combining brand strength with revenue data across three major streams: commercial, broadcasting and matchday. Brand Finance Chief Executive David Haigh commented, “Leicester's success is something their existing sponsors will only have dreamed of and their return on investment has been spectacular. Armed with a thorough understanding of what its brand is really worth to potential sponsors, Leicester will now need to carefully manage the flood of offers and opportunities it receives to both maximise revenue and create partnerships that will reinforce the club's brand as well as its bottom line.”

 

World's Most Valuable Football Brands

FC-table1 Click on the image to enlarge.

 

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment