Gozoop wins digital mandate for HyperCity

The agency will handle the digital marketing initiatives and consumer connect strategies of the supermarket chain that aims to provide an international shopping experience where customers can shop in comfort in an exciting environment

BestMediaInfo Bureau | Mumbai | June 22, 2016

Gozoop, an independent Indian Digital Agency headquartered in Mumbai, has won the digital mandate for supermarket chain HyperCity. The supermarket chain aims to provide an international shopping experience, where customers can shop in comfort in a large, modern and exciting environment.

Ramesh Menon, CEO, HyperCity, impressed by Gozoop's overall brand strategy and the passion that they demonstrated with their ideas, said, “We felt that they would add significant might to our digital marketing initiatives and consumer connect strategies in an increasingly competitive market in a very interesting and differentiated way that's in line with our intended positioning.”

Manoj Jain

“Gozoop brings on board the expertise of understanding the need of a brick and mortar store and their pitch spoke about how today in a fast pace of digitization and time crunch, we have forgotten the fun of physical shopping. The team brought in fresh ideas supported by data analytics and a clear cut difference in strategy across the different social media platforms like Facebook, Instagram and Twitter,” said Manoj Jain, CMO, HyperCity.

Ahmed Naqvi

“We're delighted to have been selected by HyperCity. We look forward to working on the evolution of their brand communications, digital and beyond,” said Ahmed Naqvi, CEO and Founder, Gozoop.

Expressing his excitement, Omkar Joshi, Group Director-Brand Communications, Gozoop said, “We're very proud of this win as we've established leadership in breakthrough brand communication and data analytics together.”

Gozoop had also bagged the digital media mandate for the entire group of companies under Parag Milk Foods earlier this year.

Info@BestMediaInfo.com

Info@BestMediaInfo.com