Flipkart debuts in eSports

Launches 'Flipkart Gaming Online Championship' targeted at the gaming community in India

BestMediaInfo Bureau | Delhi | June 3, 2016

In a one-of-a-kind move in the Indian ecommerce industry, Flipkart has launched Flipkart Gaming Online Championship (FGOC). Targeted at the gaming community in India, this is a month long online tournament being held between June 3 and July 11, 2016.

The increase in adoption of gaming across the country led to the design of an event which will bring Indian gaming community together on one platform. FGOC will feature the top four games – FIFA, Counter Strike: Global Offensive (CS:GO), League of Legends (LOL) and Defense of the Ancients 2 (DotA 2).

With one game being played each week, this tournament will have three team games of five players each and one game for individual gamers. The event will be live-streamed and shout casted on Twitch – a live streaming video platform.

Adarsh K Menon, VP, Electronics and Auto, Flipkart, said, “Globally, gaming is considered as one of the key pillars of Internet economy. In India, gaming is a niche but a fast evolving and growing segment especially in the metros. At Flipkart we have witnessed close to 50 per cent growth in this category in the last six months alone. The launch of FGOC is our initiative to offer the growing gaming community and gaming enthusiasts a platform to connect with each other and explore the best games that are available in the Indian market. We are looking at engaging with over 1,000 gamers through this event and we believe that there is no better way to bring them together than through a championship like this.”

Menon added, “Our goal is to become the largest destination for both gamers as well as gaming product brands and also contribute towards developing the Indian gaming ecosystem. Brands like Alienware, Dell, Sony and Microsoft are already witnessing tremendous growth on our platform in their Gaming portfolio and we expect this demand to double in the next six months.”

The tournament commences today with FIFA 16 (PS4), a game for individual players which will conclude on June 9. The winner will be awarded an electronic gift voucher (EGV) of Rs 20,000 and the runner-up and second runner-up will be awarded EGV of Rs 15,000 and Rs 10,000, respectively.

Info@BestMediaInfo.com

Info@BestMediaInfo.com