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FCB Ulka Interactive wins creative & media duties of Vero

Vero coffee looks at redefining the coffee experience for Indian consumers, focusing on Indian coffee blends rather than going with western tastes

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FCB Ulka Interactive wins creative & media duties of Vero

FCB Ulka Interactive wins creative & media duties of Vero

Vero coffee looks at redefining the coffee experience for Indian consumers, focusing on Indian coffee blends rather than going with western tastes

BestMediaInfo Bureau | Mumbai | June 6, 2016

FCB-VERO

FCB Ulka Interactive, a division of FCB Ulka Group, has bagged the duties for Vero following a multi-agency pitch process. Vero has launched an innovative concept that offers a new way to appreciate coffee. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button.

Vero coffee looks at redefining the coffee experience for Indian consumers. Vero is an Italian word for Real, True and Perfect that aims to bring the perfect coffee experience to coffee connoisseurs. Taking a cue from the Make in India phenomenon, Vero has focussed on Indian coffee blends rather than going with western tastes.

Priya Gandhi Priya Gandhi

Priya Gandhi, Vice-President at Vero, said that post a creative and strategy presentation done by five agencies and two rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. “The decision was based on their deep understanding of our product, user insights and proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero,” she said.

Satish Ramachandran Satish Ramachandran

Satish Ramachandran, Senior Vice-President at FCB Ulka Interactive, commented, “Vero coffee is a prestigious business and it's a pleasure to be part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCB Ulka Interactive.”

The win adds significant weight to FCB Ulka Interactive's client portfolio which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.

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