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Charge your phone with KFC's 'Watt A Box'

In a unique marketing initiative, KFC has launched the limited edition 'Watt A Box' which comes with a built-in power bank

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Charge your phone with KFC's 'Watt A Box'

Charge your phone with KFC's 'Watt A Box'

In a unique marketing initiative, KFC has launched the limited edition 'Watt A Box' which comes with a built-in power bank

BestMediaInfo Bureau | Mumbai | June 24, 2016

Watt-A-Box Click on the image to watch the TVC.

Global fast food restaurant chain KFC has come up with an innovative solution for its consumers' 'power issues'. A generation that likes to do everything on the go can now charge their phones on the go too. KFC, in association with Blink Digital, has created a Meal Box that can charge your smartphone while you are busy eating.

Driven by consumer insights and demand to access mobile chargers, KFC created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in 'Watt A Box' that consumers can take home.

Blink Digital created a digital video for KFCs 'Watt A Box' that is in tune with the new generation's needs and wants. The video starts with a girl chatting to her friend about a prospective date and her phones dies. She then proceeds to charge her phone on a 'Watt A Box' while enjoying KFCs “finger lickin' meal”.

Lluis Ruiz Ribot Lluis Ruiz Ribot

“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said Lluis Ruiz Ribot, CMO, KFC India.

Dooj Ramchandani Dooj Ramchandani

"In today's day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a 'finger licking experience,” said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Watt-A-Box-by-KFC2 Watt-A-Box_1

Credits:

Client: KFC

Agency: Blink Digital

Chief Creative Officer: Dooj Ramchandani

Art Director: Yogesh Shirke

Copywriter: Jana Colaco

Account Director: Rikki Agarwal

Account Executive: Sana Khan

Product Designer: Nitin Waghmare

Animation and 3D Design: Mayur Bet

Production company: Monkey On Hot Bricks

Producer: Junaid Pandrowala

Director: Bosco

Music: Randolf Correia

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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