Cannes Lions 2016: Four Direct Lions shortlists from India
Ogilvy & Mather, BBDO India and Leo Burnett were shortlisted in this category
BestMediaInfo Bureau | Mumbai | June 19, 2016
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The shortlists for Direct were announced today at the 63rd Cannes Lions Festival of Creativity. There were four shortlists from India in this category.
Direct Lions witnessed as many as 3097 entries compared to 2813 last year. Of the four shortlists from India, two were for Beauty Tips by Reshma campaign for 'Make Love not scars' by Ogilvy & Mather.
Leo Burnett's 'Memories for Life' for HDFC bank was another shortlist in the category.
BBDO's Dads #ShareTheLoad case study for Procter & Gamble's Ariel Matic was also a shortlist in the category.
Shortlisted entries from India for Direct Lions:
| Title |
Client |
Product |
Entrant Company |
| Direct Lions |
| Dads #ShareTheLoad (Case Study) |
Procter & Gamble India |
Ariel Matic |
BBDO India Mumbai |
| Memories for Life |
HDFC |
HDFC BANK |
Leo Burnett India, Mumbai |
| Beauty Tips by Reshma |
Make Love not Scars |
Acid Attack |
Ogilvy & Mather, Mumbai |
| Beauty Tips by Reshma |
Make Love not Scars |
Acid Attack |
Ogilvy & Mather, Mumbai |
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