20:20 MSL appoints Rina Sen Goel as Special Advisor

Goel will work in close coordination with Chetan Mahajan, Co-MD MSLGROUP India, and will help support the company's expanding portfolio

BestMediaInfo Bureau | Mumbai | June 14, 2016

Rina Sen Goel

MSLGROUP's strategic communications and engagement consultancy 20:20 MSL has appointed Rina Sen Goel as special advisor of its consumer, lifestyle and entertainment section. She will work closely with Chetan Mahajan, co-MD of MSLGROUP India, and will work from its Bangalore office.

Rina, who comes with a rich experience of more than 25 years across journalism and PR, will work closely with teams across the offices of 20:20 MSL to help cater to the agency's aggressive plans of expanding the portfolio of its consumer, lifestyle and entertainment clients.

Chetan Mahajan

Commenting on the development, Mahajan said, "Rina brings valuable experience in managing strategic and award-winning campaigns and will be an asset to 20:20 MSL's team. Her knowledge of the consumer, lifestyle and entertainment industry will augment the agency's ability to support the expanding portfolio while leveraging market opportunities for growth.”

Talking about her move, Goel said, “I look forward to working with the vibrant team, helping clients navigate the changes in the communications universe and engaging with key stakeholders in the most integrated and efficient manner.''

In her earlier role as Senior Client Services Director and Practices Lead at Hill+Knowlton Strategies, Rina led prestigious consumer and entertainment campaigns. With her career spanning over 25 years, Goel got an opportunity to be involved with multiple facets of communication and story-telling roles, including eight years as  journalist with The Times Group and Corporate Communications and PR lead for Sony Pictures Networks India for five years. She has consulted for some leading companies, including P&G, HUL, Colors-Viacom18, Tata Sky, Intel, Dolby, Godrej Industries, Marico, Skoda, Marriott International, Times Entertainment and Hyatt Corporation among others.

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