This time Del Monte cans it!

In its latest social media campaign, the brand takes a subtle dig with hashtags #DontBeASucker and #CanIt and urges people to think different and go for Del Monte's juices available in cans

BestMediaInfo Bureau | Mumbai | May 23, 2016

Del Monte's latest social media campaign with hashtags #DontBeASucker and #CanIt stands out among other juice drinks. The campaign draws people's attention towards Del Monte's juices available in cans. It also sends out a clear message that a canned packing is more hygienic and durable than a tetra pack.

The campaign is supported on the digital platform by popular Indian rapper 'Baba Sehgal' as he urges consumers not to suck up things in normal life.

The campaign currently has a series of messages on social media, indicating people not to follow what others have been doing.  Some of their campaigns have the following messages: 'Still sucking up to Baba's for salvation? Still sucking up to default career choices? Still sucking up to NRI dreams? Still think apples are only red? #DontBeASucker #CanIt.

Career choices are often defined by families and being a doctor, engineer or an MBA becomes the preferred path to success. Often people blindly follow a Baba only because their 'Panipat Waali Maasi' does, to choosing what juice others drink or preferring the same boring apple or mango drink.

The creative thought depicts the brand's stand on quality and diverse range it offers. It is a message for people to explore, be different and go beyond what is available. The brand created a stir by choosing to be different. With quirky posts on social media, the campaign has triggered thousands of conversations already.

Being the pioneers in the canned juices category, Del Monte through this campaign is building a direct connect with the people to understand their choice and preferences and also their juice consumption pattern. This has been interestingly depicted with people who do what others do, vis-a-vis people who are informed and conscious buyers drinking from the can.

The brand has reached out to over 3 million people in Delhi/NCR through this campaign and has already created quite a noise around this.

Info@BestMediaInfo.com

Info@BestMediaInfo.com