Snapdeal unveils Snapdeal Ads

Snapdeal Ads will empower its sellers to target right customers, expand reach, improve brand visibility and help measure results instantly

BestMediaInfo Bureau | Mumbai | May 24, 2016

One of India's largest online marketplaces, Snapdeal recently unveiled the next generation of its advertising platform, Snapdeal Ads. The updated ads platform which was developed in-house allows sellers to improve its brand visibility, help measure results instantly and drive online business, with the help of advanced advertising tools.

Out of 300,000 sellers on Snapdeal, 30,000 sellers are already advertising on the platform and are using this feature. From their existing response, the e-commerce giant is confident that with additional features, more sellers will use this platform to grow their business.

The platform is built to enable sellers to target the right customers, based on their browsing behaviour, geo-location and purchase history. Along with driving product discovery and revenue, sellers on Snapdeal will now be able to curate ad campaigns for specific customer groups through targeted advertising. Sellers can participate in auction- based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.

Commenting on the development, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives, said, “Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements.”

Snapdeal Ads intends to cater to over 30,000 sellers are already advertising on Snapdeal, and have witnessed an average of 2X increase in business in comparison to others. Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.

Info@BestMediaInfo.com

Info@BestMediaInfo.com