Scarecrow wins the creative mandate for ALT Balaji

The agency won the mandate for Balaji Telefilm's upcoming digital venture following a multi-agency pitch

BestMediaInfo Bureau | Delhi | May 17, 2016

Balaji Telefilms has brought Scarecrow Communications on board as the creative partner of its upcoming digital venture, ALT Balaji. The agency was shortlisted after a multi-round pitch process.

While Scarecrow will be handling creative duties, Brand Identity of Alt Balaji has been created by Branding and Design firm Mangoblossom Design.

Nachiket Pantvaidya

ALT Balaji CEO Nachiket Pantvaidya confirmed the development and said, “We're excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas”.

Manish Bhatt

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, "Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they're gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision”.

ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavor, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.

Info@BestMediaInfo.com

Info@BestMediaInfo.com