Goldmine Advertising wins LIC Mutual Fund's creative mandate

The agency will be responsible for the company's ATL, BTL and digital communications

BestMediaInfo Bureau | Delhi | May 27, 2016

LIC Mutual Fund, one of the fastest growing mutual funds in India and part of LIC of India, has appointed Goldmine Advertising as its creative agency. As per the mandate, the agency would be responsible for LIC Mutual Fund's media planning, ATL, BTL and digital activities.

Gautam Nagrath, President, Goldmine Advertising, said, “Being chosen by a prestigious company like LIC Mutual Fund is a proud moment for us. In this changing and challenging environment of financial business, it's critical for us to redefine the way a financial company is portrayed and perceived. We are definitely ready for this challenge and are working on some effective new ideas.”

LIC Mutual Fund has ambitious plans to achieve assets under management of Rs 25,000 crore by March 2017. It plans to be one of the top 3 players in the mutual fund industry with a target of Rs 1 trillion over the next three years.

“The digital space is right now extremely active, raking in a good amount of eyeballs. It is very important for a company like LIC Mutual Fund to make its presence felt in this space and we are geared up to take on this mission. As digital space has audiences raging from all ages, our campaigns and activities are packaged in a manner that will be easily understood and accepted by one and all,” added Aastha Singla, Digital Marketing Head, Goldmine Advertising.

LIC Mutual Fund was set up by the Life Insurance Corporation of India in April 1989 to engage in the business of mutual fund and, in order to achieve this objective, to engage in any other activity or business permitted or authorized. The fund continues to work towards realizing this objective.

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