MEC India launches 'Wavemaker'

The unique content offering will bring together content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale

BestMediaInfo Bureau | Mumbai | April 7, 2016

MEC India, a leading media agency, has launched its specialist content offer -Wavemaker.  MEC Wavemaker is a unique content offering, which will bring together for the first time, content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale.

The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution and finally measuring effectiveness of content from the perspective of the clients' business goal. It will create excitement; generate momentum and build clients' confidence, by providing the world's best data, technology and trading in the content space.

MEC Wavemaker is being launched simultaneously in 10 countries (including India) with over 750 highly talented and motivated people. In India, MEC Wavemaker will be led by Kumar Deb Sinha, who will report to T.Gangadhar, Managing Director, MEC South Asia. Kumar hasmore than 13 years'experience in content marketing and branded content solutions for brands.

T Gangadhar

Gangadhar said, “Our creative restlessness is embodied in our philosophy: Don't Just Live, Thrive. For us, an idea is brilliant if and only if, the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency, but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth.”

Kumar Deb Sinha

At the launch of MEC Wavemaker, Sinha said, “In my experience, clients today realize that effective content can make a big difference to their business, but they struggle to know exactly what type of content is right for them and the right partner to guide them. Our objective is to help them see the role content can play in their customer's lives which will have a direct impact on brand performance. It will give them the confidence to invest in content knowing clearly how it is taking their brand forward.We will bring together all the resources that a client needs to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at “content” in a different way as it gives a powerful and commercial role in transforming brand performance.”

Amit Thete - GM Marketing Communications,Mercedes Benz India, one of MEC's prestigious clients, said, “We have been working with MEC for six years and I am really impressed with their content offer. Strategically rooted in media, data and technology and with clear business outcomes, this is going beyond content.  It's allowing us to create content towards a specific goal which is measurable. We welcome the launch of MEC Wavemaker in India.”

Commenting on the launch of MEC Wavemaker, Shreyas Rao, Senior Vice President #fame, said, “Team MEC has always been a creative and collaborative bunch of folks. Their ability to contextualize a brand's communication objectives with innovative content ideas is truly best in class. #fame is excited about this wonderful initiative and look forward to working on many more branded content solutions with MEC Wavemaker across regions.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com