Masterstrokes acquires Union Advertising

Masterstrokes is a seven-year-old agency, while Union has been in business for 40 years

BestMediaInfo Bureau | Mumbai | April 22, 2016

A young, Delhi-based, Masterstrokes Advertising, has completely acquired a 40-year-old Ambala-based agency, Union Advertising. Masterstrokes is an independent agency dealing in digital and visual advertising.

Masterstrokes was founded by Supriya Saboo in 2009, when she was 22. The acquisition process started in September 2014; however, the completion has just happened. Union Advertising was a proprietorship firm and needed to be converted to a private limited company for the acquisition process.

The combined company offers a complete suite of solutions, enabling brands to connect to consumers in highly engaging and creative ways. Union will serve both Masterstrokes and Union clients and it will be working on the Masterstrokes' existing digital and visual platforms and creative ad team.

This acquisition of will provide an advanced real time bidding technology. As a startup, this move will enhance its business to the next level altogether.

“With the acquisition of Union, we are excited to extend our innovative digital and print advertising platform to better serve the needs of our brand and performance advertisers and intensify our innovation on their behalf,” said Saboo.

She further said, “Union's 40-year-old legacy is incredibly complementary to what we have built at Masterstrokes, and our combined team will have the technology, products, and expertise to help define what the future of digital and print advertising can be.”

The agency is expecting that Masterstrokes' strengths in brand, digital, print advertising and international business will be complemented by Union's strengths in customer base, traditional media reach and strong industry experience. The acquisition strengthens the acquirer's executive team and brings an influx of sales, engineering, and technology talent.

Currently, Masterstrokes' client base includes NSG (National Security Guards), MSME, NHAI, NHIDCL, TIFAC, Samsung, Hitachi, Bry Air (Asia), Atlas Cycles and Rathi Steel Bars, among others.

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