Minesweeper bags Nirmal Lifestyle account
The brand associated with the development of Mumbai and has earned a reputation for bringing the suburb to the forefront of the city's expansion
BestMediaInfo Bureau | Mumbai | March 11, 2016
Minesweeper Media has bagged the Nirmal Lifestyle account for media strategy and planning. Minesweeper will adopt a specialized integrated approach in which a team of cross media specialists will work together to maximize the reach and impact of the advertising campaign. The company had earlier bagged the Catapoolt.com and SVC bank accounts.
Nirmal is a brand associated with more than 30 years of development in Mumbai. Its sustained development design for Mulund, has earned a reputation for bringing the suburb to the forefront of the city's expansion. It has pioneered branded lifestyle residences in the country, with India's first sports-lifestyle apartments, the 'US Open Apartments'. It is an ISO 9001:2008 and ISO 14001:2004 certified company that boasts of providing quality and design.
Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd., said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every user's needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style. This has also made us a marketplace leader.”
Sudarshan Rajan, COO, Minesweeper Media, said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of media and digital, we will move towards intelligent analytics which make business easier.”
Minesweeper has recently tied up with Quickmetrix to offer digital services. It now focuses on maximizing business results for clients through media planning and implementation, media buying, operations and analytics with a tool that helps e-commerce companies in responsive media campaigns.
Minesweeper strives to bring business plans of clients to a profitable conclusion through its services. The company benefits from a team of experienced and talented specialists.