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Groomefy brings Bang in the Middle on board

Groomefy is a platform for beauty services, professionals and trends for the fashion conscious. It is about looks which let you get that impeccable style for any occasion

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Groomefy brings Bang in the Middle on board

Groomefy brings Bang in the Middle on board

Groomefy is a platform for beauty services, professionals and trends for the fashion conscious. It is about looks which let you get that impeccable style for any occasion

BestMediaInfo Bureau | Delhi | March 15, 2016

Bang-in-the-middle-Groomefy

Groomefy, a platform for beauty services, has roped in Bang in the Middle as its creative partner. The agency has been mandated to create the entire communication for the platform. The campaign has already broken on social media across Instagram, Facebook and Twitter and in the coming months, will move beyond digital media. The app is available on Andriod, and iOS.

Groomefy is a definitive platform for beauty services, professionals and trends, founded by Amyt Kumra and Rohit Kumra. Groomefy showcases the latest trends in hair, face, nail, body, spa and body art. The beauty service is being launched in the national capital region (NCR) around Delhi and will be available across the country in the days ahead.

Many brands and websites have been converting the need for fashion and fashion trends into sustainable business. Grooming is a bigger opportunity that hasn't quite been focused on. At celebrity award shows in the West, for instance, a great deal of attention is paid to the “complete look” which goes beyond the fashionable clothes the celebrities wear. Getting that perfect hairstyle, makeup, nail do, completes the style, which is a trend that hasn't received attention till now.

Groomefy aims to bring this desire for the latest fashion trends in skin, nail, hair and body art to mainstream conversation. It is about looks which let you get that impeccable style for any occasion. The platform brings the latest trends in styling and make-up and helps fashionistas follow those styles and looks. Trends are updated in real time by the users or the creators like stylists and artists.

It's a platform where users inspire users by generating content, which is latest, relatable and easily accessible. It is eventually the users, called trend benders, who help fashion trends become mainstream and worth flaunting. The brand is being built on the premise of good looks: “Groomefy, and you are looking good.”

Rohit Kumra Rohit Kumra

Speaking of the launch and subsequent communication, Kumra, said, “Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make it a daily habit. We are about both men and women and everything they seek about grooming services.”

Naresh Gupta Naresh Gupta

Naresh Gupta, Managing Partner, Bang in the Middle, said, “Groomefy opens a completely new way of creating a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look.”

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Info@BestMediaInfo.com

Info@BestMediaInfo.com

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