Ipsos launches location-based services in APAC

Powered by the Google Consumer Surveys platform, the customer satisfaction tracking service enables more geo-tagging options

BestMediaInfo Bureau | Delhi | January 18, 2016

Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia. The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.

Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries.

Geo-triggering – the ability to share a survey to a respondent's smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.

Arnaud Frade, APAC CEO, Ipsos Interactive Services, said, “Our clients need more immediate and faster insights to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”

Valentin Cornez, APAC Partnerships Manager, Google Consumer Surveys, added, “We are excited to be working with Ipsos on this new initiative. We're interested to see how the combination of our Google Consumer Surveys platform with Ipsos' research expertise will drive new and differentiating insights to our users.”

For immediate details about this and other location-based solutions, please email Arnaud Frade at Arnaud.Frade@ipsos.com

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

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