Airwaves to cabs: Radio City does an 'Odd ya Even'

Radio City's new initiative gives Delhiites a free ride during the fifteen-day Odd-Even trial period in the national capital

BestMediaInfo Bureau | Delhi | January 7, 2016

While Delhi embarks on an ambitious odd-even numbered scheme for private vehicles to curb the rising pollution level in the city, Radio City 91.1 FM is extending a helping hand to Delhiites by providing free cab services to listeners. Listeners can now breathe easy, combating the odd-even confusion with 'Odd ya Even, Gaadi Dega Radio City 91.1.' Branded Radio City cabs have been made available from January 4, 2016 with exclusive 'Pick & Drop' services for commuters.

Commenting on the initiative, Satyanarayana Murthy, EVP Marketing, Radio City, said, “Delhi needs drastic steps to avoid the impending catastrophe due to the rise in pollution. Radio City has backed the 'Odd ya Even' formula by making life a bit easier and entertaining for listeners. Listeners can overcome the inconvenience of not being able to commute in their own vehicles by spotting the Radio City branded cabs at key junctions of the city and availing themselves of a free ride through a simple registration process. Through this initiative, Radio City is not just offering listeners convenience, but is also facilitating them to car-pool and encouraging them to contribute their bit to ease pollution ridden Delhi.”

Listeners have to register with Radio City by sending across a small message and the lucky ones will get to avail of the Radio City cab service. Apart from the cab rides, Radio City will also provide their guests with an opulent breakfast to relish on!

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