My FM announces season 4 of  'Jiyo Dil Se' Awards

The campaign has been rolled out in My FM markets attracting entries in nine categories

BestMediaInfo Bureau | Delhi | December 24, 2015

Following the success of the first three seasons, India's local FM network, 94.3 My FM, has launched the fourth edition of the 'Jiyo Dil Se' awards to recognize and acknowledge the work of the common man in bringing about a positive difference to society. The campaign has been rolled out in My FM markets and has attracted a huge number of entries. There are nine categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women's Welfare & Empowerment, Child Care & Development and Economic Development under which people can send entries.

E&Y is process partner and official tabulator for the awards since the year of inception. The individuals applying for the award will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative. This initiative will be coupled with a nationwide multimedia campaign, with the impact of the My FM brand property, resonating across radio, print and online.

Harrish M Bhatia

Speaking about the initiative, Harrish M Bhatia, CEO, 94.3 My FM, said, “Jiyo Dil Se Awards is an attempt to identify and recognize the indomitable spirit of  the common man towards the betterment of society. The initiative took shape in 2012 and is moving forward in its 4^th year. In the last three years, 56 winners rose to fame and became role models for our society. Today, into its fourth year, the initiative is ready to celebrate some more of the outstanding citizens in our society. Every year we aim to honour individuals who stand apart from the crowd and become a source of inspiration for the whole nation. After three very successful seasons, the Jiyo Dil Se Awards Season IV is back.”

My FM have used a 360- degree approach to promote Jiyo Dil Se Awards using print, radio, outdoors, collaterals, and digital media to reach out to these people.

To apply for the award, people could log on to the MY FM website www.myfmindia.com/jiyodilseawards and download the form. The forms along with supporting documents had to be sent to the MY FM offices in the respective cities.The last date for receiving entries was December 23, 2015.

The selected top entries in each category will be put up for public voting and jury and listeners' votes will determine the winners.

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