Dentsu Webchutney creates ad ticker on WhatsApp for Café TC

Executed by the Innovation Lab, Liquor Ticker has converted Cafe TC's status into a running ticker and the profile pictures into ever-changing graphics to show a variety of content, from its new logo to the new menu and other offers

BestMediaInfo Bureau | Delhi | December 9, 2015

Cafe TC and Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, have created Liquor Ticker, claimed to be the world's first ad ticker on WhatsApp.

Cafe TC, earlier known as Turquoise Cottage, was looking for a low-budget campaign to promote its makeover targeting its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC's status into a running ticker and the profile pics into ever-changing GIFs (Graphics Interchange Format: an image format which animates) to show a vast variety of content, from its new logo to the new menu and other offers. Users could send a screenshot of an offer they liked to avail it at the bar.

“Our brief was clear to the agency. Promote our revamp in a way never done before but of course in a limited budget,” said Gaurav Soral, Founder, Cafe TC. He adds, “When the agency told me that they planned to use WhatsApp, I was a bit skeptical since WhatsApp doesn't offer any official ad space! And we're not the kind of brand that would spam its users.”

Gurbaksh Singh

Says Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney Innovation Lab, “We were toying with this idea for quite some time now but were looking for that perfect match. With a little play of technology, read modifying WhatsApp's API (Application Program Interface), we created an ad space on a medium that doesn't have any. Liquor Ticker might just open the floodgates of advertising on WhatsApp.”

Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning 'Happy Hours Rewind' where users could turn back time and extend the happy hours by tweeting more and more.

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