The quintessential Titan man exudes confidence and charm in TVC

Conceptualised by Ogilvy and Mather, the latest campaign from Titan captures the essence of the new age man through a new lens

BestMediaInfo Bureau | Delhi | November 24, 2015

Click on the image to watch the TVC.

What makes the Titan man tick? Is it his confidence or his dynamic nature? He knows every hour, every minute and every second of every day, and the Titan watch on his wrist is his inspiration.

Over the years, we have seen many avatars of men.  After an era of machos and metrosexuals, we're now in the age of the quintessential man - whose manliness is not defined by his physique but his attitude.

Introducing us to 'The Titan Man', the film opens to him getting ready for the night. The camera follows him through the night as he takes one last look at himself in the dressing mirror and puts on his favourite Titan watch. He heads down the crowded streets, through a dim-lit subway, all the way to the hottest party in town. Never losing sight of his charm and enchanting smile, the camera makes its way with him through the lively kitchen of the club to its dance floor. The film closes with a knowing wink from he Titan man telling us there's much more to him, and we are unable to look away even for second.

Sharing his thoughts on the campaign, Sirish Chandrasekhar, Head, Marketing, Titan Watches, Titan Company Limited, said, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is very interesting. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”

Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy & Mather (South), added, “Titan watches are coveted fashion accessories and they are worn by men who have style and swagger. In this ad, we have focused on the cool head and exciting pace with which the modern Indian man lives his life outside of work. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”

Conceptualized by Ogilvy and Mather, the TV campaign will be supported with print and outdoor campaigns as well.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

National Creative Director: Rajiv Rao

Creative Director: Sangeetha Sampath

Account Management: Tithi Ghosh, Sindhu Menon, Akshatha Poojari, Shivani Agarwal

Planning: Sreenesh Bhat

Agency Producer: Rajib Baruah

Production House: Good Morning Films

Director: Shashanka Chaturvedi

Producer: Robin D'Cruz

Music: Subhajit Mukherjee

Post Production Head: Bharat Arote

Cast: Augusto

Media Agency: Maxus

Exposure (mediums used): TV, Internet, Cinema, OOH

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