Salon chain Juice assigns digital duties to MindShift Interactive

The salon chain Juice has been in existence for the past decade and is aiming to build deeper connections with the target audience through digital media

BestMediaInfo Bureau | Mumbai | November 10, 2015

Digital outreach agency MindShift Interactive has won the digital mandate for salon chain Juice which has been in existence for the past decade, with branches across metros and mini-metros. The account was won following a multi-agency pitch.

The mandate for MindShift Interactive is to manage the brand's social media, influencer relations and media planning across platforms. MindShift Interactive will work towards creating brand experiences to build deeper connections with the target audience through digital media.

Speaking on the association, Sheetal Nangalia, Business Head at Juice, stated, “Our customers are actively using social media, hence it is essential for us to leverage the medium and create a benchmark within it. We believe MindShift Interactive will be able to leverage their expertise within the lifestyle sector along with their deep understanding of digital marketing to take Juice to the next level.”

Zafar Rais

Zafar Rais, CEO, MindShift Interactive, said, “We are very excited to work with the entrepreneurial mind set of the team at Juice. It's always fun to work with a team that is open to experiment and believes in the power of digital and lets the specialists do their job. We intend on creating some excellent stories through social media production and look forward to creating the much needed noise in the space.”

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