The 21st edition of the Kolkata International Film Festival focuses on ‘Hollywood’ this year with the campaign being built around well-known Hollywood production companies
BestMediaInfo Bureau | Delhi | November 6, 2015
The account for the renowned Kolkata International Film Festival was won after a multi-agency pitch.Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood” and keeping in line with this theme, Rediffusion Y&R has worked on a campaign fashioned around well-known Hollywood production companies. The Campaign includes the 360° support of press, outdoor, digital, poster and merchandise. The first 4 ads have already been released.
Piyash Ghosh and Nilanjan Dasgupta, Executive Creative Directors (South- East), Rediffusion Y&R, said, “We took the reference of some of the well-known production houses based out of Hollywood and
recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”
Atri Bhattacharya, an IAS and Principal Secretary, Department of Information and Cultural Affairs, Government of West Bengal, said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”
Suparna Mucadum, Vice-President, Rediffusion Y&R, Kolkata, added, “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all- round campaign with contemporary digital ideas and interesting merchandise products too.”
KIFF showcases creative work of most innovative and artistic filmmakers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from November 14 to 21. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Chief Minister Mamata Banerjee.
Client: Government of West Bengal
Brand: 21st Edition Kolkata International Film Festival
Agency: Rediffusion Y&R, Kolkata
Vice President: Suparna Mucadum, Rediffusion Y&R, Kolkata
CCO: Rahul Jauhari
ECD (Copy): Nilanjan Dasgupta
ECD (Art): Piyash Ghosh
Brand Partner: Aniruddha Basu
Account Management: Arpita Ghosh
Creative Team: Niladri Deb, Aneek Ray, Jyotismita Bannerjea, Anahita Fatehpuria, Ishita Chakraborty
No comments yet.