Koovs appoints MediaCom as its media buying agency

The appointment comes in the wake of the launch of the brand's first 360-degree ad campaign later this month

BestMediaInfo Bureau | Delhi | November 10, 2015

Online fashion store Koovs has appointed MediaCom as its media buying agency, ahead of launching the first 360-degree ad campaign later this month. MediaCom India will be responsible for media planning and devising an efficient media mix for the new campaign.

Mary Turner, CEO, Koovs, said, “MediaCom was an obvious choice owing to their out- of- the- box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

Debraj Tripathy

Commenting on the win, Debraj Tripathy, Managing Director of MediaCom, said, “Koovs has a unique offering and we are privileged to partner with them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”

Inspired by the international runways and the global street scene, Koovs offers wearable fashion at pocket-friendly prices, right at the doorstep.

Their team of dedicated buyers works from their offices in London and India to curate an exclusive selection of the best British and international high street brands.

Info@BestMediaInfo.com

Info@BestMediaInfo.com