Dentsu Webchutney bags digital advertising mandate for Qiku

Qiku, the smart phone brand will start shipping its handsets to India and Indonesia later this year with its account being managed by Webchutney's New Delhi office

BestMediaInfo Bureau | Mumbai | November 23, 2015

Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has bagged Qiku Network Technologies' media mandate. The account will be managed by Webchutney's New-Delhi office.

Commenting on the win, Ashish Kaushik, Senior Director, Dentsu Webchutney, said, “We're extremely glad to be associated with Qiku and we feel that this partnership will be an exciting opportunity for us to push the boundaries in the digital sphere where we will build a brand right from scratch. Leveraging our resources and our understanding of the digital sphere, we hope to transform the consumer's perception and develop a strategic vision for the brand.”

Qiku Network Technologies (Shenzen) Co. Ltd, founded in January 2015, is a joint venture between security software giant Qihoo 360 and one of the world's largest smartphone manufacturers- Coolpad. The company will start shipping their handsets to India and Indonesia later this year. Distribution to additional countries including Brazil, Russia and Turkey, will follow next.

Varun Sharma, CEO, Qiku India, said, “With Qiku we want to build a game changing mobile internet company. We will do this by creating truly innovative devices with customer centric software. Our first flagship - The Q Terra, will come with an almost bezel-less design and a super-fast, ultra-low power consuming 360 OS. This flagship will be the first in a series of game-changing devices we will launch in the coming few months.”

Talking about the future of Qiku's media presence, Ashish Somvanshi, National Head, Digital Marketing, Qiku India, said, “Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. This is the reason why we have chosen Dentsu Webchutney as our trusted partner.”

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