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Omron showcases how we can be a parent to our parents

Conceptualised by Dentsu Marcom, Omron's new film reflects the sentiments of young people who leave their homes and parents for jobs in other cities, but are constantly worried about their well-being

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Omron showcases how we can be a parent to our parents

Omron showcases how we can be a parent to our parents

Conceptualised by Dentsu Marcom, Omron's new film reflects the sentiments of young people who leave their homes and parents for jobs in other cities, but are constantly worried about their well-being

BestMediaInfo Bureau | Mumbai | October 1, 2015

Omron Click on the image to watch the TVC.

With an aim to encourage young people to gift an Omron BP monitor to their parents, Omron has launched its new campaign. Today, young people are on the Internet. They are consuming brands on their laptops and cellphones. Most of them are living in the cities, while their parents are living alone in small towns.  The approach of the campaign is to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health everyday.

The film, conceptualised by Dentsu Marcom, shows a daughter concerned about her mother living in a small town and sending an Omron BP monitor because 'some things are good to know'. In the letter that she sends along with the BP monitor, she announces that she has found a guy. She informs her mother that she will bring him home during Diwali. The film takes a twist when we realise that the man she has found is actually for her mother. When her mother asks her why she hadn't informed about it earlier, the daughter replies “some things are good to know, some things are not”.

Titus Upputuru Titus Upputuru

Titus Upputuru, National Creative Director, Dentsu Marcom, commented, “Parents start behaving like children as they grow old. Their bodies become weaker. Mentally, they become more anxious. Children, who are concerned about their parents, tend to mother them. This is the insight that we worked with. A daughter and mother switch their roles and the daughter ends up becoming her amma and goes to the extent of looking for a groom for her widowed mother.”

“The film resonates nicely with the occasional sentiments of young men and women hailing from small towns, wherein the attempt always is to give back to their parents in whatever small way or the other for their happiness, health being the priority. It portrays well with the new age youth who want to make it big and successful in the big city, but also give their 100 per cent emotional support to their parents back home,” remarked Rajib Sinha, Associate Vice-President, Dentsu.

Buddhi Prakash Tiwari, Manager Product and Marketing, Omron Healthcare, added here, “Parents seek/ need attention in their older age the same way as we all wanted from our parents in our childhood. Parents not only give us what we need, but also what we want. But in our busy, stressful lives and long distance from parents/ home, we tend to forget these things. This is the fact/ thought in our mind with which we had come up with this idea. In the film, the daughter acts like a mother to her mother, who is very much concerned about her health and is also worried for her personal life and wants to ensure that someone is with her who can take care of her mother in her absence. So she sends a gift, an Omron BP monitor to ensure that she monitors her blood pressure regularly and introduces a groom to her mother. Before it's too late we all should realise what our parents need, as well as what they want. Because 'some things are good to know'.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Omron Healthcare

Creative agency: Dentsu Marcom

National Creative Director: Titus Upputuru

Creative team: Titus Upputuru, Ravinder Kukreja

Account Management: Makoto Nakao, Yuichi Toyoda, Rajib Sinha, Afhaz Ansari

Branch Head: Harjot Singh Narang

Films: Dawa Tsering Lama

Digital: Tanvi Jain, Adhir Anand

Director (of the film): Titus Upputuru

Producer: Prafull Sharma

Production House: Chrome Pictures

DOP: Jacob John Payyalpalli

Post production studio: Pixion

Music: Hanif Shaikh

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Info@BestMediaInfo.com

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