Myntra appoints Gunjan Soni as CMO & Head - International Brands Business

Soni joins in from Star India, where she was Executive Vice-President for Strategy and CEO Office

BestMediaInfo Bureau | Mumbai | October 14, 2015

Gunjan Soni

Myntra has appointed Gunjan Soni as Chief Marketing Officer and Head, International Brands Business. She will take up her position at the start of December.

Soni brings with her over 12 years of diverse experience in strategy, operations and marketing, with a passion for advanced big data analytics. In her previous role as Executive Vice-President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.

Prior to Star India, Soni was a Partner at McKinsey and had worked across multiple consumer sectors and geographies, including India, the UK, Singapore and Bhutan. She is credited for starting McKinsey's Scientific Marketing practice for India.

Speaking on the appointment, Ananth Narayanan, CEO, Myntra, said, “Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.”

On her new assignment, Soni said, “I am very excited to be joining Myntra. It's a privilege to be working with a team that is changing and shaping 'New India' so fundamentally. As I come in, would like to take brand Myntra to iconic status in fashion – not just through traditional marketing, but by applying data and technology to transform the consumer experience on personalisation and social to best in the world. I am also excited to bring many new international brands to the Indian consumers.”

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