MSM ties up with NBCUniversal to bring Hollywood blockbusters to India

This strategic multi-year deal will give Sony Pix access to Universal Pictures' latest movie releases such as 'Fast & Furious 7', 'Jurassic World', and 'Minions', among others

BestMediaInfo Bureau | Mumbai | October 6, 2015

Multi Screen Media (MSM), which owns and operates the Sony network of television channels India, has announced a strategic partnership with NBCUniversal International Distribution. As a result of this agreement, Sony Pix (a part of the MSM Network) will now have access to Universal Pictures' new US theatrical releases, in addition to numerous other titles from the studio's vast film catalogue.

NBCUniversal recently passed the $5.53-billion mark at the worldwide box office, breaking the record for highest-grossing year ever for a studio in industry history. The current worldwide total to date is $6.38 billion.

This strategic multi-year deal will give Sony Pix access to Universal's latest movie releases such as 'Fast & Furious 7', 'Jurassic World', 'Ted 2', 'Pitch Perfect 2' and Illumination Entertainment's 'Minions', as well as the first installment in the studio's various blockbuster franchises such as 'Jurassic Park', 'The Mummy', 'The Fast & Furious', 'The Hulk' and 'Despicable Me'. Sony Pix will also have access to other hit films from the studio such as 'Gladiator', the first three films in the 'Rambo' franchise, 'King Kong', 'Schindler's List', 'Ted', and 'Notting Hill', among others.

NP Singh

Commenting on the partnership, NP Singh, Chief Executive Officer, Multi Screen Media, said, “We are extremely pleased to announce this deal with NBCUniversal. We always strive to get top quality content for our viewers. With access to Universal's movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony Pix.”

Saurabh Yagnik

Saurabh Yagnik, EVP & Business Head, Sony Pix, added here, “Sony Pix is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position.”

“With one of the world's fastest growing major economies, we see tremendous growth potential in India, and this deal reinforces how important this market is to NBCUniversal. Further, we have always had a wonderful relationship with MSM/ Sony Pix and are thrilled to partner with them to expand our reach in India and bring Universal's new blockbuster hits and beloved library titles to their viewers in India,” said Belinda Menendez, President, NBCUniversal International Distribution & Networks.

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