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Mobizz appoints Lowe Lintas Hyderabad to handle its creative duties

The win comes on the back of a multi-agency pitch. The mandate for Lowe Lintas Hyderabad is to launch the brand in India, which also includes arriving at a brand idea for Mobizz

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Mobizz appoints Lowe Lintas Hyderabad to handle its creative duties

Mobizz appoints Lowe Lintas Hyderabad to handle its creative duties

The win comes on the back of a multi-agency pitch. The mandate for Lowe Lintas Hyderabad is to launch the brand in India, which also includes arriving at a brand idea for Mobizz

BestMediaInfo Bureau | Delhi | October 13, 2015

Mobizz

Lowe Lintas Hyderabad has won the creative mandate for Mobizz, the mobile app offering from Mantena Technologies. The agency won the business following a multi-agency pitch. There was no incumbent agency on the account and this is the first time that Mobizz has chosen to lean on the services of a creative agency.

As its creative partner, the mandate for Lowe Lintas Hyderabad is to launch the brand in India, which also includes arriving at a brand idea for Mobizz.

Ramakrishna Karolla Ramakrishna Karolla

Sharing his thoughts on appointing Lowe Lintas Hyderabad as the creative partner, Ramakrishna Karolla, Co-Founder & CEO, Mobizz, said, “Mobizz is an innovative mobile app that redefines the way consumers connect and interact with relevant businesses. After looking at multiple agencies, we realised that Lowe Lintas correctly understood the brand idea that we had envisaged for Mobizz. We are confident that through this partnership we will build Mobizz as a valuable consumer brand that transcends time and boundaries.”

Mobizz enables businesses to create their eShops in minutes with all their products and services displayed in their profile. With this offering, users can reach out to any business of their choice based on location through a free call, chat, SMS, etc. Business owners can easily grow their customer base by providing the best service through multiple options available via Mobizz.

GV Krishnan GV Krishnan

Commenting on the new business win, GV Krishnan, President, Lowe Lintas Bangalore, said, “Mobizz is an important win for us. In spirit, Mobizz is a start-up, but the solid foundations of the Mantena Group will see it catapult to the top. We genuinely believe that this product impactfully addresses a current consumer need-gap. Going forward, we look forward to creating a famous and endearing brand.”

Mobizz is the flagship product of Mantena Technologies, which is part of the Mantena group of companies. The Mantena Group has diversified presence across industries such as information technology, construction, infrastructure development, fisheries, power projects and agriculture.

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