Advertisment

Lowe Lintas Bangalore wins creative duties of TVS Sport

The agency was appointed after a multi-agency pitch that was held in Bangalore recently

author-image
BestMediaInfo Bureau
New Update
Lowe Lintas Bangalore wins creative duties of TVS Sport

Lowe Lintas Bangalore wins creative duties of TVS Sport

The agency was appointed after a multi-agency pitch that was held in Bangalore recently

BestMediaInfo Bureau | Mumbai | October 16, 2015

TVS_Motor_Company_Logo

Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently.

The mandate for Lowe Lintas Bangalore is be to continue rendering the promise of TVS Sport being a popular and affordable choice for consumers.

TVS Sport has grown at a CAGR of 5 per cent since 2010 and is currently at 12K MA with a 3.4 per cent market share YTD 2015-16. In the current market scenario, the product differentiates itself from competition by giving consumers a great mileage that is derivative of a long-life Duralife engine and which comes at an affordable price. To popularise its many offerings, the brand has been leaning on Virat Kohli, who is the brand ambassador for TVS Sport.

Arun Siddharth Arun Siddharth

Commenting on the creative partnership, Arun Siddharth, Head - Motorcycle Marketing, TVS Motor Company, said, “TVS Sport is one of the most important commuter brands in the TVS Motor Company's motorcycle portfolio. With more than 2 million proud consumers, it is our endeavour that TVS Sport is the brand that consumers in the segment love and identify with. Based on the work received from the multi-agency pitch, we found Lowe Lintas Bangalore's ideation and planning effort along with strong yet grounded team to be a perfect fit for the job at hand. We look forward to putting out meaningful creative work that will spur consumer interest and affiliation towards our popular offering TVS Sport.”

GV Krishnan GV Krishnan

Sharing his views on winning the mandate, GV Krishnan, President, Lowe Lintas Bangalore, said, “Unquestionable category expertise, great lineage and impeccable values – TVS is that perfect partner that brings out the best from an agency like Lowe Lintas. Our task would be to create brand love and get TVS Sport to be most preferred brand in a category that is crowded and where the consumer is extremely discerning and knowledgeable. We've already got the best minds in our agency start work on the brand and we'll stop at nothing but magic.”

Already an established entity, TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual revenue of more than Rs 10,131 crore in 2014-15. It is the flagship company of the $7.29 billion (in 2013-14) TVS Group. The company has a production capacity of 3 million two-wheelers and 1.2 lakh three-wheelers a year.

Info@bestmediainfo.com

Info@BestMediaInfo.com

Advertisment