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IAMAI launches Mobile10X programme for apps developers in India

Google India and Paytm are the founding partners of the Mobile10X programme

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IAMAI launches Mobile10X programme for apps developers in India

Google India and Paytm are the founding partners of the Mobile10X programme

BestMediaInfo Bureau | Delhi | October 1, 2015

IAMAI-logo-480

The Internet and Mobile Association of India (IAMAI) has launched 'Mobile10X', touted as the largest capacity building and ecosystem enabling programme for mobile apps. Google India and Paytm are the founding partners of the Mobile10X programme.

The Mobile10X programme will be scaling up quality developers from 50,000 to 5 lakh; revenue of mobile app from Rs 1,000 crore to Rs 10,000 crore and bring Indian developed apps from zero to at least 10 on Google Play Store.

The Mobile 10X programme proposes to achieve these objectives through the following steps:

  • Set up mobile startup hubs
  • Train 5 lakh engineering students on Android and iOS platforms
  • Set up online mentoring platform with experts and mentors
  • Establish industry connect
  • Establish investor connect

Five mobile startup hubs will be set up across the country in the next five years, with the first hub slated for launch in Bangalore in October 2015. The mobile hub will have testing lab, design lab, capability building and co-working space.

Mobile10X, through industry connect, will be the platform for developers to connect with peers and industry experts. Investor connect will help developers reach out to potential investors.

With the apps developers' community growing at an exponential pace, Mobile10X would augur developer base, quality and market by 10 times by 2019. This will be achieved by intervening at different stages and levels of apps developers. Intervention of development will be on 4Es – Educate, Engage, Evangelise and Enable, catering to students, beginner/ directionless developers, focused/ serious apps developers and funded/ established developers.

Subho Ray Subho Ray

Speaking at the launch of Mobile10X, Dr Subho Ray, President, IAMAI, said, “India is on the cusp of the apps revolution. With over 213 million mobile Internet users and nearly 130 million local language consumers on the Internet, the growth trajectory for apps development is bound to be exponential. People are moving towards apps and IAMAI is of the view that the apps economy is India will drive the next level of Internet growth.”

The Board members of Mobile 10X include V Manjula, Secretary, Department of IT, Biotechnology, and Science & Technology, Government of Karnataka; Rajan Anandan, Vice-President & Managing Director, Google, South East Asia & India; Vijay Shekhar Sharma, Founder, One97 & PayTM; Naveen Tewari, Founder & CEO, InMobi; Kunal Bahl, Co-Founder and CEO, SnapDeal; and Subho Ray, President, IAMAI.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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