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Amisha Sethi, joins O2O deals marketplace Little as CMO

The former Chief Commercial Officer of AirAsia is the latest addition to the senior management team at Online to Offline deals marketplace, Little

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Amisha Sethi, joins O2O deals marketplace Little as CMO

Amisha Sethi, joins O2O deals marketplace Little as CMO

The former Chief Commercial Officer of AirAsia is the latest addition to the senior management team at Online to Offline deals marketplace, Little

BestMediaInfo Bureau | Delhi | October 9, 2015

Amisha-Sethi Amisha Sethi

Little, the 'app only' marketplace in the Online to Offline space (O2O), has brought on board Amisha Sethi as Chief Marketing Officer. Before joining Little, Sethi was Global CMO of a leading MNC in Vancouver, Canada. Prior to that she had worked as Chief Commercial Officer at AirAsia and has been Director of Brand Marketing - Asia Pacific at BlackBerry and Marketing Manager at Airtel.

Little was launched in July 2015 by Manish Chopra and Satish Mani, who previously founded Zovi. The company has been funded to the tune of $50 million by Paytm, SAIF Partners and Tiger Global Management, among others.

In her role as Chief Marketing Officer (CMO), Sethi will be spearheading the brand building activities for Little. She will be focusing on numerous strategies to enhance customer acquisition to position Little as the de-facto app in the O2O deals marketplace. She also intends to build an in-house innovative team of marketers, called 'Jugaad Marketers'. This team will play a key role in introducing never before seen marketing initiatives and transforming the O2O space in India.

Manish Chopra Manish Chopra

Commenting on Sethi's appointment, Manish Chopra, CEO and Co-founder, Little, said, “We are excited to welcome Amisha on board. She comes with the rich experience of steering marketing for well admired companies like AirAsia, Blackberry and Airtel. Her experience will be integral to get more customers to experience Little and recognise it as their partner to enhance their lifestyle. We want Little to be known as a cool, fun and must have app for lifestyle deals. Amisha and her team of 'Jugaad Marketers' will accelerate this process for us. At Little, the endeavour is to build a creative and energetic team. With Amisha joining us, our ambitious people plans are coming true.”

On joining the company, Sethi said, “Little is by far the finest app, delivering fantastic deals on almost everything around, including hotels, F&B, movies and health & wellness. The O2O market in India offers huge potential to create and execute interesting marketing campaigns. The fragmented nature of the market, will allow us to drive never-been-seen marketing initiatives that will enable Little to be a part of a consumer's day to day life. With our new 3C's concept of Crazy, Compassionate and Creative innovators, we will be creating a first of its kind marketing team called 'Jugaad Marketers'. With this passionate team, we want to take Little to great heights and revolutionise the O2O space in India.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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