Salt Brand Solutions wins mandate for Bombay Realty

The win comes on the heels of a multi-agency pitch conducted in August. Salt will handle mainline and digital communication for Wadia Group's realty arm

BestMediaInfo Bureau | Mumbai | September 28, 2015

Salt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August.

Salt's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center (ICC).

On awarding the business to Salt, Jeh Wadia, MD, Bombay Realty, said, “It has been an active year at the Island City Center with construction in full swing of both the towers One ICC and Two ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt's work showcased the right balance of strategy and creative and a sound understanding of luxury branding.”

Mahesh Chauhan

Mahesh Chauhan, Founder, Salt, commented, “The Wadia Group has always been a special relationship for us. It feels great to be associated with them again through Bombay Realty. We look forward to creating some memorable work for the iconic properties being created by them.”

Siddhartha Singh, CEO, Salt, added here, “This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty's ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect.”

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