CashKaro.com assigns creative duties to Enormous

Enormous will be working on a 360-degree ad campaign, which will primarily focus on CashKaro's product offering and benefits of using the platform

BestMediaInfo Bureau | Delhi | September 11, 2015

CashKaro.com, a leading cashback & coupons site in India, has appointed Enormous as its creative agency on record following a multi-agency pitch. Enormous will be working on a 360-degree advertising campaign, which will focus on key markets across the country.

CashKaro is looking at strengthening its market leader position in the cashback & coupons space and is embarking on an aggressive marketing campaign to create awareness amongst the online shoppers and deal hunters. The campaign will primarily focus on CashKaro's product offering and benefits of using the platform.

Swati Bhargava

Swati Bhargava, Co-Founder, CashKaro.com, said, “We are delighted to have Enormous as our creative agency. For a young and growing brand like ours, it is important to communicate with the target audience across touch points. In Enormous, we have found the right partner who has the requisite knowledge and experience in the space. They will help us reach our potential target base in the most creative manner.”

Ashish Khazanchi

On winning the account, Ashish Khazanchi, Managing Partner, Enormous, said, “We are proud to be appointed the agency for CashKaro.com. It's a dynamic organisation with not just an innovative product, but vaulting ambition. Always a delight to partner with people who look at not just selling a product, but bringing added value to people's lives. They are also mature advertisers and we aim to scale up the game with them.”

CashKaro offers real cashback, which is paid over and above existing discounts and offers on partner sites like Amazon.in, Paytm, Snapdeal, Shopclues, Jabong, etc. Members can get up to 60 per cent cashback on their online shopping at these partner sites.

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