Bates CHI & Partners bags Kelzai Secrets' natural mineral water business

The win comes on the back of a multi-agency pitch

BestMediaInfo Bureau | Mumbai | September 10, 2015

Kelzai Secrets has awarded the creative duties for its Volcanic Water brand to Bates CHI & Partners. The win follows a multi-agency pitch.

Mit Karia, Director, Kelzai Secrets, said, “It is India's first Volcanic water in the premium natural mineral water category and a completely new product experience with which we are sure to win over customers. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.”

Asheesh Malhotra

On winning the account, Asheesh Malhotra, President & Head of Office, Bates CHI Mumbai, said, “It's a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai's journey, right from its start.”

Sourabh Mishra, Chief Strategy Officer, who is working on the creation of Kelzai's brand strategy, added here, “The creative task is to make people relook at this category by bringing about a change in behaviour and not merely create brand awareness.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com