The Brand Saloon wins digital duties of Hey Taxi

Hey Taxi is a bike taxi service operating between Dadar and Colaba in Mumbai. The Brand Saloon will help the company in executing its campaigns on social media and more

BestMediaInfo Bureau | Mumbai | August 17, 2015

The Brand Saloon has bagged the digital duties of Hey Taxi, Mumbai's first bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the entire digital mandate for the company, which works on a unique concept and uses an Android-based app to avail the service.

The digital marketing agency will help Hey Taxi in executing its campaigns on social media, will be involved in the ideation process, SEO, SEM (various platforms for online and social media) and will also look at creating engagement with consumers to enhance their visibility to use their services.

Hey Taxi is a new concept where two-wheeler riders are collaborated with commuters and the company has already ferried more than 250 people. The never ending queues and traffic have become a daily part of metro cities and hence Hey Taxi comes as a relief to urban dwellers, where the two-wheeler riders can hook up a spare seat with ride seekers for short distances.

Commenting on the win, Jayesh Khandor, CEO, The Brand Saloon, said, “Hey Taxi is a new urban concept which will help commuters and young students cut the queue and traffic. We are pleased to work with a young start-up like Hey Taxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty unique in India and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”

Manoj Maheshwari, CEO, Hey Taxi, added here, “We are happy to have The Brand Saloon as our digital partner and our confident about their ability to take Hey Taxi to the next level through interesting consumer engagement campaigns. I'm sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”

The Brand Saloon handles clients like Red Bull, Ford, Neeta Bus, Seven Hill Hospital, SP Jain Institute of Management, Hub Town, Organic Garden, and Sanjeev Kapoor Wonder Chef, among others.

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