Patrika firms up base in MP with launch of its 37th edition from Sagar

Patrika's Sagar edition has launched with 27,500 copies and will cover areas like Tikamgarh, Chattarpur, and Damoh, besides Sagar

BestMediaInfo Bureau | Mumbai | August 31, 2015

Hindi daily Patrika has launched its 37th edition from Sagar, further consolidating its position in Madhya Pradesh. The Patrika brand is already present in other cities of Madhya Pradesh like Bhopal, Indore, Jabalpur, Gwalior, Ujjain, Ratlam, Satna, Khandwa, Hoshangabad, Chindwara and Shadol.

Patrika's Sagar edition launched with 27,500 copies and will cover areas like Tikamgarh, Chattarpur, and Damoh, besides Sagar.

Commenting on the launch, Saurabh Bhandari, National Head - Marketing, Patrika Group, said, “We are the only newspaper coming from a single company in Madhya Pradesh which delivers to the market the entire east and West Madhya Pradesh. IRS figures have already established our leadership over the erstwhile leading newspaper company. The launch of the Sagar edition will further consolidate Patrika's leadership position, giving our associates an edge.”

Sagar is known as the heart of Madhya Pradesh and is a hub of education, tourism and industries in the region. It has a population of 23 lakh and a literacy rate of 76 per cent.

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