MEC India wins media mandate for ParentCircle

MEC won this account following a multi-agency pitch. The account will be led from the agency's Chennai branch

BestMediaInfo Bureau | Mumbai | August 25, 2015

MEC India has been awarded the media duties of ParentCircle for its upcoming products and platform. MEC won this account following a multi-agency pitch. The account will be led from MEC's Chennai branch.

T Gangadhar

Commenting on the win, T Gangadhar, MD, MEC India, said, “We are delighted to associate with ParentCircle. ParentCircle is driven by a vision to bring about a positive transformation in the Indian parenting community. We look forward to an exciting partnership.”

Nalina Ramalakshmi, Founder and Managing Director of ParentCircle, added here, “This is another significant moment for ParentCircle. We are extremely pleased to partner with MEC to help us in our growth strategy. Given the proven record of MEC worldwide, we believe this partnership should bring in more efficiency into our overall media planning. We now are best placed to optimise the opportunities available in the market.”

A household brand of Shri Harini Media (a Ramco Group associate), 'ParentCircle' started off as an English monthly magazine that caters to various subjects related to parenting and child development. After tasting its initial success, Shri Harini Media also garnered mileage with 'Chellamey', a monthly Tamil magazine on parenting and child development. Taking this success further in an anticipation to strengthen its product portfolio, ParentCircle is planning to launch its new product in the market and create a demand for subjects like parenting and child development.

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