DDB MudraMax North beefs up OOH team with three senior hires

Puspendra Singh joins as Senior VP, DDB MudraMax - OOH & Experiential, while Arijit Chakrabarti and Bhuwan Pandey have joined as General Managers

BestMediaInfo Bureau | Mumbai | August 25, 2015

(L-R) Puspendra Singh Arijit Chakrabarti and Bhuwan Pandey

In order to elevate the integrated offering to clients and to ensure efficiencies and effectiveness centered around great ideas, DDB MudraMax has brought on board three senior members to strengthen the Activation, OOH & Media team at its Gurgaon office.

Puspendra Singh, who comes in as Senior VP, DDB MudraMax - OOH & Experiential, will be responsible for client delight, while Arijit Chakrabarti, General Manager, will be responsible for Data, Insights & Strategy for entire DDB MudraMax, including their Media/ Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.

Singh, an erstwhile Consulting Advisor with Street Talk Connect, has over 23 years of experience in New Business Development, OOH Planning and Brand solutions, Events.  His experience spans clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, he has served organisations like Kinetic, Posterscope and Aeren Initiative.

Chakrabarti brings to the table an exhaustive knowledge bank from both the client and the agencies' end. With more than a decade of experience of being associated with companies like MOMS Outdoor Solution, Bennett Coleman & Co, Tata Docomo and Greenlam Industries, Chakrabarti has a reputation in strategic planning and delivering customised solutions.

Pandey joins DDB MudraMax with over a decade of experience of working across brands in various sectors. His earlier stints include organisations like Tata Motors, Jagran Engage and Kinetic OOH.

Commenting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax, said, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigour and positive aggression to our integrated offering.”

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