Colors' 'Jhalak Reloaded' gets social with the Facebook Van

With the Facebook Van, 'Jhalak Dikhla Jaa Reloaded' has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium

BestMediaInfo Bureau | Mumbai | August 4, 2015

In a bid to up its social media game, Colors has created a first-of-its-kind Facebook integration for its celebrity dance reality show, 'Jhalak Dikhla Jaa Reloaded', christened the Facebook Van.

Staying true to its 'Reloaded' element, the show has already revamped its format by adding new interactive components such as 'Spotlight' and 'Insta-call'. And now, adding to the comprehensive 360-degree marketing campaign across multiple platforms to capitalise on its digital presence, 'Jhalak Reloaded' recently teamed up with Facebook for a special interaction with the contestants.

The Facebook Van, a mobile vehicle introduced to the show on July 31, 2015, has been customised with elements from this season of 'Jhalak Reloaded'. This Facebook Van gives fans a chance to interact with their favourite celebrity contestants through a giant TV screen. The interaction includes rapid fire questions, live Q&A, interviews and fun interactive videos.

Sapangeet Rajwant

Speaking on Colors teaming up with Facebook for 'Jhalak Dikhla Jaa Reloaded', Sapangeet Rajwant, Marketing Head, Colors, said, “We have always been at the forefront of innovation when it comes to engaging audiences on social media platforms. With 'Jhalak Dikhla Jaa's reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”

With the Facebook Van, 'Jhalak Dikhla Jaa Reloaded' has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.

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