AskmeBazaar invites online shoppers to get drenched in deals

The campaign, titled 'Rainovation', has been designed and conceptualised by JWT and seeks to rejuvenate the shopping experience of customers this monsoon

BestMediaInfo Bureau | Mumbai | August 4, 2015

Click on the image to watch the TVC.

Online shopping trends in India are expected to grow in the coming years. According to CBRE India Consumer Survey 2015, consumers indicate that they are likely to shop online more frequently in future as factors like ease and convenience come into play. As per the survey, nearly 80 per cent of shoppers feel that they are likely to spend more via online shopping routes compared to spending more at physical stores.

In rhythm with the surge in online shopping industry and its constant endeavour to connect and engage with customers, AskmeBazaar has recently launched a new campaign, called 'Rainovation'. The campaign aims to rejuvenate the shopping experience of its customers this monsoon with various offers on appliances, apparels, mobiles, etc.

Conceptualised by J. Walter Thompson, the digital only ad film entertainingly depicts the idea of getting drenched in great deals and offers across different categories on the platform of AskmeBazaar. The film shows a young woman enjoying her cup of coffee while it's raining outside, when suddenly packages of various sizes drop from the sky even as the voiceover informs of the various deals available at amazing prices on products ranging from apparels to appliances on AskmeBazaar.

Manav Sethi, Group CMO, Askme.com, said, “At AskmeBazaar, we aim to take online shopping to people at large and our new campaign brings in the increasing online buying pattern in India. JWT, along with AskmeBazaar, developed the idea to connect with consumers and celebrate the season of monsoon with fascinating offers on various categories.”

Sundeep Singh, Creative Director, J. Walter Thompson, added here, “Our interpretation of 'Get drenched in deals' was quite interesting and the campaign is completely based on the joy of sale. The brand stands for its great offerings and this simple yet unique campaign builds that connect with customers with great deals.”

“As a brand, AskMe Bazaar infuses energy and excitement into online shopping. In this spirit, the 'Rainovation' communication taps into the feeling of renewal and enjoyment that the monsoon brings, and invites consumers to rejuvenate themselves with the fantastic array of offers available on various product categories,” Siddharth Prasad, VP & ECD, J. Walter Thompson, Delhi.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Askmebazaar

Creative agency: JWT

Creative Director: Sundeep Singh

Production House: Sniper

Director: Mailesan Rangaswammy

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