Micromax ropes in Gaurav Kackar as Head of Brand Marketing

Prior to Micromax, Kackar was Associate Director - Brand at MTS (Sistema Shyam Teleservices), where he spent six years

BestMediaInfo Bureau | Delhi | July 30, 2015

Gaurav Kackar

Micromax Informatics has brought on board Gaurav Kackar as Head of Brand Marketing. At Micromax, he is responsible for pan India brand development, management and marketing communications for the company's online and offline platforms.

Prior to Micromax, Kackar was Associate Director - Brand at MTS (Sistema Shyam Teleservices) and had served as the key resource to accentuate the successful journey of the brand, creating various award winning campaigns, brand assets and consumer engagement platforms in the last six years. Before that he had spent four years with Idea Cellular, where apart from ATL and BTL, he was involved with big ticket properties like IIFA, IPL, Idea Rocks India and Idea Jalsa.

He has spent over 14 years working on different brands and various facets of brand management. During the course of his career, Kackar has worked across industries – from airlines to financial sector to telecom.

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