McNROE appoints 22feet Tribal Worldwide as its digital agency

The objective is to increase the online outreach of the brands, Wild Stone and Secret Temptation, with a special emphasis on consumer engagement

BestMediaInfo Bureau | Mumbai | July 28, 2015

McNROE Consumer Products today announced the appointment of 22Feet Tribal Worldwide as its digital agency. The company, which is known for its brands Wild Stone and Secret Temptations, has brought the digital agency on board to lead its digital efforts across online platforms with a special emphasis on consumer engagement.

22feet Tribal Worldwide will be responsible for the digital strategy across the McNROE's entire portfolio. The agency will lead digital brand planning across businesses and develop strategic brand campaigns for the digital platform to strengthen the connection between the two brands and their respective consumers.

NK Daga, Director-Founder, McNROE, said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide' s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”

Commenting about the partnership, Vineet Gupta, Managing Director, 22feet Tribal Worldwide, said, "We are extremely excited about our partnership with McNROE Consumer Products for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business."

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