Madison IES launches Prism Cement's Duratech Cement

The launch event was carried out over a span of 17 days across 21 towns in Madhya Pradesh, Uttar Pradesh and Bihar

BestMediaInfo Bureau | Mumbai | July 30, 2015

Madison IES, the activation and experiential unit of Madison OOH and Madison World, recently completed a mega event across 21 towns in India to launch Prism Cement's Duratech Cement. The agency won the assignment following a multi-agency pitch.

Madison IES executed this event over a span of 17 days across 21 towns in Madhya Pradesh, Uttar Pradesh and Bihar, where a total of 39,000 dealers of Prism Cement attended the launch.

Saumen Roy, General Manager, Madison IES, said, “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but I am glad that the event was a huge success.”

Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH's client roster includes Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, and Idea, among many others.

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