KLM India offers to 'Go Dutch' with its travelers

Conceptualised and executed by Mumbai-based digital agency CogMat, the digitally-driven campaign seeks fulfill the travel dreams of Indian travellers

BestMediaInfo Bureau | Delhi | July 23, 2015

Click on the image to watch TVC.

KLM Royal Dutch Airlines has rolled out its digital campaign for India – #LetsGoDutch. With this campaign, the airline offers to help Indian travelers achieve their travel dreams by 'Going Dutch'. Conceptualised and executed by Mumbai-based digital agency CogMat, the campaign will extensively leverage Facebook, Twitter and YouTube.

The campaign kicks-off with a video which showcases popular and affordable European locations like Amsterdam, Dublin, Prague and many more, sparking a desire to travel. The humour-tinged video shows people from different segments of the Indian market who want to travel to Europe but are restricted from doing so due to high travel costs. The purpose of the campaign is to 'Go Dutch' with people and build a sense of camaraderie among KLM flyers.

On Facebook and Twitter, the first phase of the campaign commenced with the #LetsGoDutch contest, where users were given a destination and were asked to share their itinerary and interesting things to keep in mind while visiting that city. With this contest, the brand aimed to reach out to passionate travelers as well as its current fan base in India. The campaign will also continue with a series of contests reiterating the ideology of the activity, which aims at fulfilling people's aspirations to travel.

Commenting on the campaign, Yeshwant Pawar, General Manager Air France – KLM, said, “KLM is proud to launch  the #LetsGoDutch campaign with the aim to help people fulfill their travel dreams by offering to 'Go Dutch' with them. It caters to the needs of travel enthusiasts wishing to explore countries across Europe. The campaign will be leveraged extensively across social media, encouraging fans and followers to participate. We believe that our vision and innovative concepts such as these will bring us great results and help to build a deeper connect with our customers.”

Mitchelle Carvalho, Co-Founder, CogMat, added here, “It is imperative for brands to connect with patrons in unique and exciting ways. The name of the campaign has twin origins – in the Dutch heritage of KLM and the practice of 'Going Dutch' which is popular among Indian youth. The concept of #LetsGoDutch is supported by the aspirations of people who would love to travel as extensively as possible, but are unable to do so. With this campaign, KLM wants to reach out to travelers and offer to 'Go Dutch' with them; thus, providing something unique that will stay with them forever. Our objective is to fully leverage our social media channels and engage with KLM fans across digital platforms, resonate with ardent travelers and create enthusiasm among them about the brand's offerings.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: KLM Royal Dutch Airlines

Digital agency: CogMat

Creative team (CogMat): Deepanjan Dutta, Aditya Paul, Anjali Mukherjee

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