GroupM ESP & IIM-A decode success of sports leagues in India

The Sports League White Paper 2015 provides comprehensive analysis of factors that contribute to the success of sports leagues in emerging markets

BestMediaInfo Bureau | Mumbai | July 10, 2015

The sports firmament in emerging markets is changing rapidly. Amongst the various changes that are impacting sports and its conduct is the emergence of sports leagues. GroupM ESP and IIM – Ahmedabad have collaborated to bring out the Sports League White Paper 2015, which throws light on the success of Indian sports leagues.

The White Paper concludes that the success of the league is dependent on factors such as the nature of the sport and its fan base, the performance of the team, design of the league initiatives to build the fan experience, relationship of the league with relevant sports associations and the involvement of celebrities in the league.

CVL Srinivas

CVL Srinivas, CEO, GroupM, South Asia, commented, “The emergence and success of sports leagues has redefined the sports industry worldwide and specifically in the emerging markets like ours. This paper adds to current literature on sports management by identifying factors that contribute to the understanding of successful sports leagues and will be a valuable resource for all the stakeholders in this segment.”

Vinit Karnik, National Director, Sports & Live Events, GroupM ESP, added here, “This White Paper identifies a number of factors that can help improve the chances of success of sports leagues in emerging markets. It is an exhaustive study which can benefit the practitioners of this industry in many ways. At GroupM ESP, we constantly strive to add more value to the ever evolving marketing tactics and this collaborative white paper unleashes a powerhouse of such innovative possibilities when it comes to sports leagues.”

Sharing his views on the collaboration for this White Paper, Sanjeev Tripathi, Professor, Marketing & Sports Management at IIM - Ahmedabad, said, “This study and White Paper offers a valuable analysis to track and follow the trends and best practices associated with sports leagues. We have used a holistic approach to arrive at the findings of this White Paper, which is one of its kind as far as the study of successful sports leagues in emerging markets is concerned.”

The White Paper also highlights:

• Factors influencing the success of the sports leagues in emerging markets
• Best practices for running sports leagues in dispassionate and analytical manner
• Future of sports leagues in emerging markets with a special focus on Indian leagues
• Professional sports leagues in India, their inception and progress
• Detailed reference to important studies done on sports leagues in the past
• Latest trends that are shaping and impacting the sports industry worldwide

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