Coca-Cola India appoints MSLGroup as PR partner

The incumbent PR agency on the account was Perfect relations

BestMediaInfo Bureau | Delhi | July 3, 2015

Coca-Cola India has appointed MSLGroup India as its PR Agency on Record. The incumbent PR agency on the account was Perfect relations.

The announcement has been made by Coca-Cola India on its website through an article by Kamlesh Kumar Sharma, Director, Corporate Communications.

“Good content is a bit ephemeral… it is one that adapts itself with changing times, is engaging and is current and coordinated. Most times, good content is co-created by partners, consumers, allies, employees, stakeholders…. Six months ago, we had invited a selection of key communication agencies in India, including our existing agency to bring their best thinking to Coca-Cola. The idea was to brainstorm so that we were better equipped to create the kind of content that our stakeholders and consumers have come to expect of us. As it turned out, the best idea came from outside our current system.”

Sharma added, “As we take a pause in our relationship with Perfect Relations, our current PR Agency on Record, it is with excitement and anticipation that we welcome MSLGroup India into our fold. MSL Group, Publicis and their affiliates already work for us in India and many parts of the world and hence neither of us are strangers to each other.”

Amit Misra

Amit Misra, Managing Director, MSLGROUP India, said, “We are thrilled and privileged to partner such an iconic brand! We look forward to co-creating path-breaking campaigns that inspire communities.”

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