Advertisment

Shaleen Sharma joins TracyLocke

As VP - Strategic Planning & Analytics, he will be involved with building strategic marketing platforms that combine digital, media & entertainment domains

author-image
BestMediaInfo Bureau
New Update
Shaleen Sharma joins TracyLocke

Shaleen Sharma joins TracyLocke

As VP - Strategic Planning & Analytics, he will be involved with building strategic marketing platforms that combine digital, media & entertainment domains

BestMediaInfo Bureau | Delhi | June 16, 2015

Shaleen-Sharma Shaleen Sharma

Shaleen Sharma, Partner and Chief Strategy Officer at Wireframe, has joined TracyLocke as Vice President – Strategic Planning & Analytics. Sharma would be reporting to Sameer Mehta, Head - Business & Operations, TracyLocke, and would be the lead strategist across the agency's clientele and service offerings that include shopper marketing, trade marketing and retail solutions.

Sharma has an experience of 16 years, having worked across places like Boston Consulting Group, Mindshare, JWT, etc. He brings on board a significant understanding of consumer engagement, brand management and building strategic marketing platforms that combine digital, media & entertainment domains.

Sharma is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework. The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real-time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, footfalls, etc.

Sharma said of his new role, “There are pivot points in life where you realize, quite clearly, what is the next set of challenges you want to solve and the kind of people you want to work with. Tracy Locke, and by extension the DDB Mudra Group, signifies that pivot for me. Everything they are engaged with, be it their client portfolio, the kind of work they are doing and the ambition they have for their future, makes me realize that my next opportunity for value creation lies here. It will be a privilege to be a journeyman with this brotherhood!”

Sameer Mehta said, “At TracyLocke, we believe in a bottom-up, grassroot approach to enable our clients with a business solution, which is powered by shopper insights. Shaleen brings in relevant experience in shopper engagement strategies aligning it with brand management and building strategic marketing. His understanding and expertise on digital will only add to our vision of providing technology-led shopper insights and shopper experiences encompassing path-to-purchase across retailers and e-tailers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment