Ping & One Network Entertainment join hands to offer digital formats

As part of this alliance, Ping and One Network will launch 'The Creators Collective' to provide creators everything to become successful publishers

BestMediaInfo Bureau | Mumbai | June 11, 2015

Ping Digital Network has announced a strategic alliance with One Network Entertainment. As part of this alliance, Ping and One Network will launch the first of its kind 'The Creators Collective' to provide creators everything to become successful publishers.

'The Creators Collective' is an initiative designed for creators to produce content, collaborate with other creators and learn the art of becoming a publisher. With regular workshops by experts, sessions by and for brands/ advertisers and creators, this is expected to become a vibrant content creation hub. One and Ping now boast of about 10,000 sq ft of studio-cum-office space in Mumbai's Lower Parel area. Inspired by YouTube Spaces, The Creators Collective will enable talent to hone their skills and collaborate with other talent to create breakthrough content.

Rajeshree Naik, Co-Founder & Director, Ping Network, commented, “We are delighted to partner with One Network Entertainment to further strengthen our proposition of being a one-stop shop for the best digital video creators in India. This alliance is also a testimony of our own DNA as creators, making us the preferred platform for the creator community. Through this partnership, we also add the much sought after genre of comedy to our existing content, making it more attractive for brands and advertisers. We now become a network of over 550 channels with close to 85 million views a month, bringing huge scale to both creators and advertisers.”

Abe Thomas, Co-Founder, One Network, added here, “One Network, with over 70 million views and a distribution network across 20+ global video platforms, is very enthused with the synergies that we can jointly exploit with an MCN like Ping Network. We believe that through this partnership we will be able to collaborate with brands/ advertisers and provide them with opportunities to interact, collaborate with a wider range of creators.”

According to Suresh Menon, Co-Founder, One Network, “We are a talent first media company and believe that we will discover the new stars of tomorrow through 'The Creators Collective'.”

“We have already had some great brainstorming sessions and look forward to the possibility of jointly creating some exciting and engaging formats. We are also looking at getting at least 100 new premium talent on line over the next six months,” informed Anagha Rajadhyaksha, Co-Founder & Vice-President, Talent and Acquisitions, Ping Network.

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