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Burson-Marsteller names Prema Sagar as Vice Chair, Asia Pacific

Sagar will continue in her role of Principal and Founder of Genesis Burson-Marsteller. Meanwhile, Margaret Key takes charge as CEO, Asia-Pacific

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Burson-Marsteller names Prema Sagar as Vice Chair, Asia Pacific

Burson-Marsteller names Prema Sagar as Vice Chair, Asia Pacific

Sagar will continue in her role of Principal and Founder of Genesis Burson-Marsteller. Meanwhile, Margaret Key takes charge as CEO, Asia-Pacific

BestMediaInfo Bureau | Delhi | June 26, 2015

Prema Sagar and Margaret Key Prema Sagar and Margaret Key

Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Burson-Marsteller has also named Margaret Key as CEO, Asia-Pacific, effective immediately. Key is based in Hong Kong and Sagar is based in New Delhi.

Key succeeds Terri-Helen Gaynor, who has resigned from the company for personal and family reasons. Sagar succeeds Patrick Ford, who has moved back to the US and continues as a Burson-Marsteller Worldwide Vice Chair and its Global Chief Client Officer. Both Sagar and Key report to Worldwide Chair and CEO. Donald A Baer, and they join Burson-Marsteller's Global Senior Leadership Team.

As Vice Chair of the region, Sagar will continue in her current role with Genesis Burson-Marsteller and tap her extensive experience as a senior advisor to Key and the firm's Asia-Pacific Leadership Team. She had founded Genesis Burson-Marsteller in 1992 at the advent of the economic reforms in India with just one client and one colleague.

Baer commented, “Prema Sagar is one of the most respected communications professionals in the world and has long been among our most valued leaders and colleagues, having built one of India's top firms from the ground up. She will serve as a trusted senior advisor to Margaret Key and our other regional leaders across the Asia-Pacific region, where we have 18 owned offices and 11 affiliate relationships. Asia-Pacific is a cornerstone of our overall growth strategy, and the leadership team of Margaret Key and Prema Sagar will be great for this crucial region.”

He further said, “Margaret Key is an outstanding professional, who is highly respected throughout Burson-Marsteller, among our top clients and across the entire communications sector, and we are thrilled she will now lead Burson-Marsteller's Asia-Pacific region to new levels of success. Throughout Margaret's two decades of experience in public relations, she has provided expert counsel to governments and multinational companies, while steadily taking on greater leadership responsibilities.”

Key had served as Chief Operating Officer for Asia-Pacific for the past year and was acting Hong Kong Market Leader until earlier this year. She had joined Burson-Marsteller in 2010 as Korea Market Leader, having previously served in senior roles at Edelman in Japan, Korea and Hong Kong. Her expertise spans a range of industry sectors, including technology, healthcare and automotive, as well as international corporate affairs.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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